A brand audit will begin with reviewing all your print and digital assets for quality, consistency and position in efforts to protect your reputation.
You will receive a checklist of items that could be improved upon with suggestions to do so.
Items up for review: logo, colours, images, typography, copy, messages through printed materials, websites, social media, e-mail templates and signatures.
A brand concept will begin with reviewing all your print and digital assets as well as discussing your company goals to get a good understanding of your vision.
The mission of developing a brand concept is to provide you and your stakeholders with guidelines that increase brand consistency to protect your reputation.
Items up for grabs: logo, colour palette, stock images, font selection and graphic elements which can be incorporated into printed materials (stationary, posters, flyers, catalogs, etc.) and digital assets (websites, social media, e-mail templates, signatures, etc.)
A strong brand position is best summed-up in the “big-idea”. This should be established while the company vision and core values are incorporated into the communication strategy. In true alignment, the brand design will reflect your vision and advance its principles.
Attract and engage customers online with the power of good graphic design. Creating intuitive user experiences, unique first impressions that inspire new customers to return, reinforcing brand identity and type-driven visual hierarchy provides effective communication.
The genius of marketing lies in the ability to connect outside and inside, markets and business, creativity and analysis, today and tomorrow. Using the latest digital graphic design tools as your medium, the world is at your fingertips and can bring your offering to the next level.
A striking design for print can do more than catch the eye – it can influence the behaviour of the your target audience. Attention to subtle details during desktop pre-press production for print can help the finished work become a memorable piece of communicative work.
A photo speaks a thousand words. Capturing stories, moments, portraits or products are great ways to document and digitally index anything you want. Photo enhancements can also be done to help refine the overall message.
Graphic design includes creating and combining words, symbols, and images to create a visual representation of messages. A good graphic designer, uses combinations of typography, visual arts, and page layout techniques to produce the final masterpiece.